So as a Gold Certified Microsoft partner, we have built our entire practice on the Microsoft Windows platform. As with any prudent business, we monitor our environment for upcoming changes and trends and ensure we and our clients can adopt accordingly.
Google has been a threat to Microsoft recently and it has been very interesting to follow. I recently watched the video of the annoucement of their new communication product, Wave. I have also been testing their other products as well such as Google Apps.
I have to admit I have been impressed. While not as flashy as other tools, the approach is compelling. The ease of use, the interconnectivity with other Google’s tools, the ability to share information and the anywhere availability make me think it could go mainstream.
Now I realize their are issues with Google’s reliablity, rights to information, and security. But, I think those issues are being addressed and will be resolved over time.
When I think about who could go Google, I easily imagine a small office, say five folks or so, being able to run their entire business on a Ubuntu laptop ($299 from Dell), a wireless card ($40 per month from Cricket), Google Apps (free), Salesforce ($99 per user per year), and Quickbooks Online ($35 per month). What more do your really need?
Most importantly, with a small upfront cost and a low re-occuring cost of about $3,500 per year, it frees up capital to invest in other areas without sacrificing technology.
Can Microsoft respond to this threat? This really hits the bread and butter of their organization – the desktop OS and Office. If you make a dent into that market share you have hit a crucial inflow of revenue for Microsoft.
Google’s ability to offer products like these in the manner they do stems from the fact their primary revenue and their technology is not dependent on the desktop and Office. Conversely, Microsoft hasn’t been able to beat them on their own turf with search. I think Microsoft is also contrained bit as they must answer to their investors who do not want them to reduce their most lucrative revenue streams.
Microsoft does have their Business Productivity Online Suite, Office Online, Small Business Online, but those do not seem to have captured the simplistic design nor the imagination of the online community.
Honestly, my biggest concern has been Microsoft’s public response to those who consider running their business on Google. “Would you really want to run your business on non-enterprise software?” I find that humorous as I can remember not too many years ago IBM using very similar language about Microsoft. Microsoft at that time was the one with the fanatical rebellious community support working against big brother and now it seems they have become the big brother.
What do you think? Will Google make its way into the Enterprise? Do businesses view them as a choice? What would it take for you to “Go Google”?